The term “transmedia” has been used since 2003 to characterise the storytelling technique across multiple platforms. This concept has been extended into the interactive world, bringing a whole new personalised dimension to experiences. This is an exceptional opportunity for the cultural venues where cutting-edge technology is already used.
Wezit is a CMS (Content Management System) unlike no other. It is used at the very core of the digital mediation system, and distributes content to all types of tools, often produced by different agencies.
It is thanks to APIs (Application Programming Interfaces) that developers can connect their on-site programmes (interactive terminals), websites and their open source CMS platforms such as Drupal or WordPress, mobile applications and Progressive Web Apps, or even the museum’s digital signage, to then distribute the centralised content.
Wezit was designed so that different devices can be used together, therefore providing a continuous experience for the visitor. Before, during and post-visit possibilities, as well as multimedia games can be administered by Wezit and specific developments can adapt the solution to your own needs.
Wezit CMS is organised so as to adapt to the specific characteristics of exhibitions:
The media (photos, videos, sound) can be uploaded in batches. This content is optimised immediately to make it available in different formats, adapted to the latest types of applications used in cultural venues. The media can be tagged for improved indexing.
A search engine allows quick access to the desired media and to sort through the options (removal, indexing, etc.)
The media is described using the Dublin Core format, used in archiving and art management software, with which Wezit CMS can interface, to automatically import the content.
Managing the tree structure and points of interest (POI)
Wezit CMS can be used to structure content for each level of the tree structure (for interactive terminals for example) or for each POI (Point of Interest) for mobile applications.
It is also possible to manage files from a calendar so that content comes into effect at certain times or dates, and to administer digital signage.
The points of interest can be placed on photographs or 3D objects, to administer interactions in discovering objects or iconic artworks.
Bringing together the content used by each software
With Wezit, you can assemble and update the content of the applications you use, in all languages. An important feature of Wezit is that you can create a sort of container that holds a mini database and all the media for that particular tool. That means that Wezit CMS will not be essential in the daily operation of your programmes. The Wezit platform is only used when you need to update your programmes, or for more advanced data mining features.
Wezit transmedia is an advanced version of Wezit CMS. Beyond the management of media and tree structures on different types of applications, Wezit transmedia also provides a rules engine to be able to personalise the visits depending on a specific scenario.
Wezit transmedia has a dozen mini games modules that can be implemented without using a single line of programming. These games can be added to an overall treasure hunt-type experience with scores and prizes, on one or more interactive devices.
Managing digital scenarios
The experience can be personalised to adapt to the visitor’s behaviour. This can be through suggestions to assist the visitor in his discovery, or by suggesting new activities adapted to the visit (discovering an artwork through a magnifying glass, sensory experience, etc.)
Before, during and post visit
From managing online ticket sales, to bookmarking for later web browsing, and posting on social media, the possibilities are endless. The goal is to go beyond the walls of the venue and to offer visitors a much wider experience, more than just a simple visit.
RMN Grand Palais
If you enjoy the exhibitions at the RMN Grand Palais as much as we do, you’ve probably already downloaded the application for each of their temporary exhibitions. The Grand Palais called upon Wezit mobile to create a personalised tour experience, for all the exhibitions there.
SMILE Smart Grids
Nantes / Rennes – France
Two showrooms were set up to showcase projects for smart grids at the regional headquarters for ENEDIS, the French operator who manages the electrical infrastructure for the whole of France.
Musée des Beaux Arts de Dijon
The Museum of Fine Arts in Dijon has just completed renovation work that took over ten years, to modernise the place and to be able to welcome around 1,500 artworks, exhibited in 50 galleries, spread over 4,200 m².
Boulogne-sur-Mer – France
In 2018, Nausicaa carried out extension works and became the biggest aquarium in Europe, a few kilometres away from Belgium. The user experience has also been redesigned, using a transmedia approach.
Maison écocitoyenne de Bordeaux
Bordeaux – France
A transmedia project, proposing a personal action plan via a multi-touch table within the organisation, generating a summary e-mail and the option to download a personalised mobile application.
Musée d’Arts de Nantes
Nantes – France
After six years of renovation work, the Musée d’Arts de Nantes reopened its doors on June 23, 2017. The museum entrusted the creation of their digital systems to Mazedia who used the Wezit platform for the creation of its systems.
Mémorial Alsace Moselle
Schirmeck – France
The Alsace-Moselle Memorial traces a century and a half of the history of this region, with its political challenges. The Memorial, inaugurated in 2006, extended the post-war narrative up to the integration of Europe. In this context, Wezit was used to bring together all their interactive processes, and facilitate new transmedia features.