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How can digital technology offer the best possible proposition that is playful and involving for young audiences?

To what extent do digital solutions allow visiting (museums or heritage) sites to be more attractive and more playful for the young audiences?

Whether it is in museums, heritage sites, or in the various entertainment sites  (such as aquariums, recreation, and theme parks), the integration of digital solutions is more and more important nowadays to seduce the young visitor.

The visitor can create a tour with new experiences of lasting impressions, associating the place with unique technologies and with outstanding discoveries.

In an era where our lifestyles are digitized and always changing, we noticed that the visit proposal is also evolving and so is the visitors’ tours.

Most noteworthy is in the route of discovery; it is necessary to propose more features and to adapt to the new trends.

Also, what about the young audiences? 

The connection between the place of visit and the transmission of the knowledge passed to children or teenagers is regularly reconsidered. We noticed that the way we address the young audience is not always obvious. Nevertheless, this group/segment represents a substantial percentage of the number of global visitors, and so they have a prominent place in many visiting sites.

Therefore, we think that it is essential to understand this type of visitor, and to (re) think their experiences in these places. Digital technology offers numerous opportunities which can integrate solutions dedicated to young visitors’ groups.

In conclusion, a young audience oriented visit is also a means to seduce their parents and relatives further into the visit to discover, share and exchange more easily with them.

Creating an enriched experience to allow the young audience and the visiting elements to connect.

The goal of cultural and heritage visiting sites is to stimulate the curiosity. Sharing through cultures and encouraging exchanges, the time periods, the environment, and any other relevant theme.

We wished to present you with several examples, summarizing some of the strategies
that have been implemented at the digital level for the youngest and their counterpart during their visits.

What we can ponder on … Food for thought

What kind of charming contents to suggest to children and the teenagers? How to provide them with all the necessary knowledge under an innovative format?

What message to propose to them, so that it is understandable and recalled over time? What type of cultural outreach will better suit them?

Finally, how can the visit become a real moment of pleasure whereas learning/teaching becomes playful and easy?

How can visitors absorb and retain the information provided?

How to allow them to preserve an even more important role during the real-life experience?

Most recent projects created for young audiences:
The Croisic Aquarium in Brittany, France.

The integration of an augmented reality elements within the aquarium. Making possible the presentation of sea animals such as sharks and penguins in a 3D format.

It is an immersive live family experience, allowing to see marine animals closely and in a virtual way!

The responses of the children and their parents are straightforward: the children are delighted to “touch” the penguins, to later jump and try to catch them. And they are very much surprised when facing the shark’s arrival …

The castle of Dinan – Interactive terminal

The integration of tactile media supports for the Dinan castle. A fun learning exploration of the Middle Ages war weapons and the interactive games, serving as an add-on to the visit.

Thanks to a device created with real wooden weapons and Kinect technology, The possibility to learn how to aim correctly, by shooting in front of a screen.

The City of Auch – Tour visit

 Thanks to the geolocation-based application developed by Wezit, families can explore the city of Auch with an interactive game. Developed for every family member, offering augmented reality elements, games… You get to travel within the city and its rich architecture, and the family can help each other on the tablets.

Nausicaa– Europe’s largest Aquarium

The largest aquarium in Europe offers a complete and playful welcoming to the young audiences.

Dive into an intensive submarine world at the Nausicaa aquarium! The place is so big that for families wishing to take full advantage of their visit, the aquarium has created a two-day pass.

The visits’ application and the site’s devices positioned in different areas, makes it possible for visitors to take pictures and later on, to send it to themselves or share with others.

And on the international stage/level…

The TJG Young Generation theater – Dresden

Situated in Dresden, the TJG theater is proposing a tour visit mixing headlines inspired performances for young audiences, integrating digital media supports such as tablets, which start different contents according to the act interpreted by both actors.

FRida and freD Kindermuseum

  Photograph by Frida & freD 

Specially designed for the little ones, this Austrian museum made a priority in bringing knowledge to them and help them in their ability to develop their judgment.

Canada Science & Technology Museum

ZOOOM – innovative space specifically for children

Finally, the Canada science and museum technology, located in Ottawa, examines and reflects through all of its contents and experiences for young audiences. Especially relevant are the spaces uniquely designed for the development and interactivity of the little ones.

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