Our vision of transmedia


Syndication content and the devices

During the analysis of a museum’s objectives and expectations, it is important to insist on the variety and on the plurality of its offer to the public.
This offer addresses all publics (with a particular concern towards the visitors as a family and the visitors with a situation of handicap), whatever their level of familiarity and practise of the available tools, their geographical origin, their age, their language, etc.

Moreover, digital devices often have to fit into a setting of already existing tools dedicated to the public, each of those having its own positioning and its own temporality (visiting tours, conferences, workshops, website, etc.).

A transmediatic vision

From the visitors’ point of view, the devices make up a global content that has to be the most homogeneous and complementary possible (in spite of the often complex accumulation of the various syndication contents created over the years of the museum’s existence).

It is exactly for that reason that we have adopted a so-called “transmediatic” approach, aiming at examining in detail the relationship between the devices. We want to avoid repetitions (a mobile application repeating simply what has been said in a data sheet does not add any particular value in the users’ eyes), to create crossing points and bounces; developping a storytelling based and relaying on one device to the other.

To the transmediatic visitors’ tours (the latters moving from one device to the other throughout the visit) corresponds a transmediatic writing, anticipating and accompanying the paths.

In terms of writing, you need to situate crossing points and junctions between devices. Also, it implies considering the constitution of transverse links as well as the distribution of several languages on the different devices (a data sheet will offer a different type of language than that of a mobile application).

It is a question of following and of accompanying by the writing the likely wanderings of the visitors from one device to the other. In graphic terms, it suggests a semiotic coherence (thanks to graphic standards) and recurring patterns allowing the visitors to recognize the continuity of the storytelling or of a thematic from one device to the other.

The flexibility that such an approach requires is guaranteed by a facilitated administration of the contents – which implied the use of a corresponding back office (such as Wezit).

Transmedia / Alsace-Moselle Memorial

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Transmedia / Museum of Fine Arts, Nantes

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